Why an Email With Your Company Name Wins You Customers
The difference between info@yourcompany and @gmail in a customer's eyes, how many addresses you need, and how to run it on your phone.
Imagine you asked two companies for a quote on the same job. Both replies land the same day:
- One from
info@alriyadh.sa - One from
alriyadh.company.2019@gmail.com
Before you open a single attachment, you have already formed an opinion. That is the whole point.
What the customer actually reads into it
An email address communicates three things without saying them:
- You have a domain, so you have a website and an official presence.
- The company is organised, with addresses for functions rather than one personal account.
- You have been around a while, because a domain and email are not something you set up in the minute before a meeting.
Nobody consciously thinks all of that. But the impression forms.
The practical problems with a personal address
Beyond impressions, there are real issues:
Your mail lands in junk
Some corporate mail systems treat quotes from personal accounts with more suspicion. Your proposal may not arrive at all.
You cannot separate functions
When everything arrives in one account, invoices mix with enquiries and quote requests. As the business grows, that is chaos.
Handing work to an employee is hard
If you hire a salesperson, you cannot give them your personal email. And if they leave, the mailbox holding all your customer correspondence leaves with them.
You cannot wire it to your forms
The "contact us" form on your website should send to an official address, not to a personal account.
How many addresses do you need?
For a small business, three addresses cover most situations:
| Address | What for |
|---|---|
info@ |
General enquiries and the website contact form |
sales@ |
Quote and pricing requests |
accounts@ |
Invoices and transfers |
If you have a team, add one per person, such as saad@.
A tip: keep addresses short and obvious. Avoid information@ or customerservice@, because they are painful for a customer to type on a phone.
"Will it work on my phone?"
Yes, and this is the question we hear most.
Official email behaves like any other mailbox. You set it up once on:
- The Mail app on iPhone or Android, with notifications exactly as you are used to.
- The Gmail app, if that is your habit. You can add your company address as an extra account.
- Outlook, if you work from a computer.
There is no new software to learn and no habit to change.
What about my old messages?
You lose nothing. The practical approach:
- Set up the new address and start sending from it.
- Keep your old address running for a while and forward incoming mail to the new one.
- Update your address on your business card, accounts and invoices as you go.
- After two or three months, almost nothing important arrives on the old one.
Do I need a domain first?
Yes. Official email is built on your domain, because the address is you@yourdomain. So if you do not have one, that is step one. See how to register a .sa domain with your commercial registration, or take a .com if you do not have a registration.
In short
Official email is the cheapest part of your online presence and the part a customer notices first. If you cannot do everything at once, this is one of the first things worth doing.
BestHost sets Saudi business owners up online: the company website, the domain, and official email in your name, delivered in about 5 days at a price you know from the first call. Talk to us and we'll set up your mailboxes and install them on your phone the same day.